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The Seventh-day Adventist Church’s Health Food Department in the South Pacific Division, referred to as Sanitarium Health & Wellbeing Group, owns a number of innovative health food and health and wellness operations. This group of pioneering entities share a vision to improve the health and well-being of communities in Australia, New Zealand, and globally, in the context of the church’s religious, charitable, and educational work. The group includes: Sanitarium Health Food Company – Australia and New Zealand; Life Health Foods Australia, New Zealand, India, and the United Kingdom; Vitality Works Australia and New Zealand; Lifestyle Medicine Institute; and the Complete Health Improvement Program (CHIP).
In late 1997 Sanitarium created a liquid breakfast it called UP & GO.TM This was a world-first innovation. In 2012 UP&GO became the number one breakfast cereal brand in Australia. In 2020 UP&GO is still the number one brand in the cereal aisle in Australia, both in value and volume, and the number one brand in New Zealand in volume. The combined output of the UP&GO brand across Australia and New Zealand would fill 20 Olympic pools annually.
The Sanitarium Weet-Bix Kids TRYathlon series is the largest triathlon for under-16s in the world. Inspired by growing interest in the sport of triathlon, the series began in New Zealand in the early 1990s and Australia in 1999.
Weet-Bix is a wheat-based breakfast cereal produced by Sanitarium Health Food Company. The malty biscuit is well known throughout Australia and New Zealand as one of the healthier cereals on the breakfast food market. It has been a staple for many families for more than 90 years. It is low in sugar, 97 percent whole grain, and made with 100 percent Australian-grown wheat, vitamins, and minerals.